Friday, October 30, 2009

Wednesday, October 28, 2009

Wednesday, October 14, 2009

Possible Delays In Service

Hello faithful blog readers. This is your friendly neighbourhood lstew. I'm coming to you today from the comfort of my kitchen to tell you that me Daddy an' I are heading to British Colombia tomorrow and will be there for a week. This may 'cause interruptions in regular updates. My apologies for any distress this may cause.

-The Management

Friday, October 02, 2009

I Think They're Missing Some Big Marketing Possibilities

From (and my Dad)

What the ...? Wisconsin Tourism Federation changes name to avoid potentially vulgar acronym

MADISON, Wis. - A Wisconsin tourism lobbying group is changing its name after realizing its initials formed a crude acronym.

The Wisconsin Tourism Federation group did a quiet rebranding in July, changing its name to the Tourism Federation of Wisconsin and updating its logo from WTF to TFW after it was featured on Web sites and blogs poking fun at it. It had no way of knowing 30 years ago that the letters would go on to take on a crude association.

Lead lobbyist for the group, Chet Gerlach, said Wednesday that the federation made the change after the meaning of the common text message lingo was brought to their attention.

FWIW (For what it's worth), officials say Wisconsin's tourism industry is a $13 billion business and grew 2.7 per cent last year.